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How much does a website care plan cost, and what should it include?

By Adam Collins, Founder, 3Fold Labs

Compare the care, not just the fee. Hosting, editing time, support and ownership change the scope. Editorial graphic explaining the article topic.

Short answer

On 10/20/2026, published care plans from seven named providers ran from $39 to $435 a month for one WordPress site at their entry paid tiers, with premium tiers much higher. The price follows scope: whether hosting is included, how much editing you get, how fast a person answers, and what you keep when you leave.

$39 to $435 a month: seven providers' entry paid care plans for one WordPress site, checked 10/20/2026, with premium tiers much higher.
Entry paid plans from seven named providers, for one WordPress site; the price follows what's included, not the plan's name.
A month, on 10/20/2026, with premium tiers much higher.

What do published care plans cost, and what do they include?

These are list prices from each provider's own pricing page. They are examples, not a market average, and all are WordPress-focused.

Swipe sideways to see every column.

ProviderPlans (per site, per month)Hosting included?EditsNotes from the provider's page
GoWPFree $0; Pro $39; Business $99NoBusiness: 50 AI edits and 5 human edits a month, each about 30 minutesMonth to month; you can download your latest backup before you go
WP SitePlanEssentials $59; Professional $119; Enterprise $229 (shown beside higher struck-through prices; the page doesn't say whether the lower prices are temporary)NoEssentials: none. Professional: help desk tasks of about 30 minutesUS team weekdays 8am to 5pm ET
WP BuffsMaintain $89; Protect $179; Perform $239; Custom $359NoProtect and up: "unlimited" edits, excluding custom development, design, content creation, and rebuildsEmail support only
FixmysiteMaintenance $99; Security $159; Performance $239No (with hosting: $199, $299, $499)Small repairs of about 30 minutesMonth to month; 30-day money-back guarantee
WebCare StudiosCare $99; Care Plus $199; Commerce $349; Scale $799NoCare: billed hourly. Care Plus: 30 minutes a monthKeeps offsite backups 30 days after you cancel
WurdeyEssentials $49; Steady $99; Nest Keeper $199; Mission Critical $349YesSmall content edits from Nest Keeper upEmergency phone support on Mission Critical
SiteCareGold $435 ($4,680/year); Diamond $2,190 ($23,880/year)YesGold: 5 content edits and 5 quick fixesMonth to month allowed; 30-day money-back guarantee

Prices and features checked 10/20/2026. They change; check the vendor's site.

Table of seven providers' entry paid care plans, from GoWP Pro at $39 to SiteCare Gold at $435 a month, with whether hosting is included.
Each provider's cheapest paid plan for one site, with whether hosting is in it; the post's full table shows every tier and what each includes.
List prices from each provider's own pricing page. Examples, not a market average.

Seven providers is a sample, not the market. The point of the table is to show why prices differ.

Why can the same kind of plan cost $99 or $199?

Usually hosting. Fixmysite's own page shows its Maintenance plan at $99 a month without hosting and $199 with it. Wurdey and SiteCare include hosting; GoWP, WP SitePlan, and WP Buffs do not (more on the ongoing costs of a business website). Before you compare two quotes, ask whether hosting is in the price, and if not, what you pay for it separately.

Fixmysite's Maintenance plan is $99 a month without hosting and $199 with it. Ask whether hosting is in any quote.
Fixmysite's own page shows the same Maintenance plan at $99 a month without hosting and $199 with it.
Wurdey and SiteCare include hosting; GoWP, WP SitePlan, and WP Buffs do not.

What counts as an "edit," and how much editing do you get?

This is where plans differ most. On the pages above:

  • GoWP's human edit is "a task of about 30 minutes or less," such as "updating your holiday hours."
  • WP SitePlan's help desk tasks are about 30 minutes each.
  • WebCare Studios' Care Plus gives 30 minutes a month in total.
  • WP Buffs calls its edits unlimited, but excludes custom development, design, writing, and rebuilds.
Myths and facts: a GoWP edit is about 30 minutes or less, WebCare Care Plus gives 30 minutes a month, and WP Buffs' unlimited edits have exclusions.
One provider's edit is a single short task, another's is a monthly allowance, and "unlimited" still has exclusions.
This is where plans differ most.

Ask for an example of something that is in, and something that is out.

What should any care plan include, at minimum?

Based on WordPress's own documentation and what the providers above list:

  • Updates. WordPress says "You should always update WordPress to the latest version." Minor and security releases can apply automatically since version 3.7.
  • Backups you can restore. WordPress recommends backing up regularly and always before an upgrade, about weekly for smaller sites and daily for busy ones, keeping several backups in different places, and checking now and then that automated backups work (more on what a website care plan is).
  • Uptime and SSL monitoring, so someone knows when the site is down.
  • Security scans, and a clear answer on whether cleanup is included.
  • A named way to reach a person, with a stated response time.

What should a contractor's plan include that most plans don't list?

Most plans list updates and uptime. Few list the checks that tie the site to jobs:

  • Submitting your quote form and confirming the lead actually arrives.
  • Tapping click-to-call on a phone to confirm it dials the right number.
  • Making sure hours, services, and service areas match your Google Business Profile.
  • A monthly report that shows calls and form leads, not just traffic (more on what a monthly website report should show).
Checklist: submit the quote form, tap click-to-call on a phone, match your Google Business Profile, and a report showing calls and form leads.
Test the quote form, the call button and your Business Profile match each month, whether or not a plan does it for you.
Look for the checks that tie the site to jobs.

If a plan doesn't do these, you can do them yourself each month.

When is a care plan not the right fit?

  • You're on Wix or Squarespace. Squarespace says all its plans include fully managed cloud hosting, and Wix lists hosting with security monitoring. Most of what a WordPress care plan covers is already done. You may only need occasional edits.
  • You rarely change anything and you'll check your own form. A simple site with a few pages may not need a monthly plan.
  • The plan doesn't cover what breaks for you. A plan that patches software but never tests your quote form solves the wrong problem (more on what happens if nobody updates your site).

How 3Fold Labs helps

Compare plans by what they cover, not by their names: updates, backups you can restore, monitoring, form checks and how edits are counted. Ask what happens to your site and backups if you cancel. If your current site is past saving, a new or rebuilt site may be the better spend.

If you need a new or rebuilt site, here's how I build websites for service businesses.

FAQ

Is $99 a month reasonable for website maintenance?

It depends on scope. In the table above, $99 buys very different things: GoWP's Business plan with human edits, Fixmysite's plan without hosting, WebCare Studios' Care plan with hourly edits, or Wurdey's Steady plan with hosting.

Does a care plan include hosting?

Sometimes. Wurdey and SiteCare include it; most others in the table don't. Always ask.

What happens when I cancel?

It varies. GoWP says you can download your latest backup before you go, and WebCare Studios keeps backups 30 days after you cancel. Ask before you sign, and keep your domain and hosting logins in your own name.

Are there care plans built for contractors?

I didn't find a contractor-specific provider publishing list prices.

Sources

Not affiliated with the companies named.

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